Defying Standards: Men’s skincare is evolving, and Rhone Mens Care is leading the charge and change.
- Written by Emma Smithson
Men’s Skincare is gaining popularity year on year and the trend is driven by several factors of changing attitudes, increased awareness, influence of media and celebrities and the expansion of market offering. Whether it comes down to a generational shift since Roy Morgan first reported that 34% of millennial men use skincare back in 2020 or broader movement towards self-care and personal grooming, the times are changing – and we’re here for it!
Men have skin too, and should take care of it. They deserve more than washing their face with an old dried out bar of soap or a 3in1 shampoo full of harmful chemicals. In addition to the willingness and acceptance of adopting a skincare regime, the importance of using premium, safe and powerful products should be high on the list too. In recent years, the female skincare market has shifted towards natural and organic options, with the market literally flooded with natural forms of vitamin c, antioxidants, anti-ageing, moisturising, brightening, blemish control options – the list goes on. The focus on the female skincare market on what goes on your skin, and how this impacts skin health, should translate to male skincare. For both, our skin is our biggest organ. But, male and female skin is structurally different in epidermal thickness, sebaceous output and texture so reaching for female-tailored skincare products is not the solution for men.
Understanding this and providing an uncomplicated and uncompromising option for men is Australia’s own, Rhone Mens Care. Only launching this year, the brand has enjoyed sell-out popularity internationally with global audiences stunned at the efficacy of the products and their Australian botanical powerhouse ingredients. Rhone Mens Care understand that most men don’t want an excessive 6-8 skincare routine, nor do they want a below par chemical-based product with cheap filler ingredients.
With excessive information readily available with recommendations from anti-ageing to facial hair styling, there is a lot of sometimes confusing advice. Rhone Mens Care exists to cut through the noise and confusion by offering an effective and uncompromising way for men to feel comfortable in their skin. Having evidence-based knowledge on how to combat the signs of ageing, oil build up, uneven facial hair and even blemishes, and what causes these common problems is integral for men who want to have cleaner, clearer and healthier skin. That’s why Rhone Mens Care are leading the way in a new era of digital consultancy and are available via email and DM to help men the world over adopt an easy routine with results.
Rhone Men’s Care formulas are unique as they hero Australian natural bioactive phytonutrients without the excessive price tag. With formulas created by expert chemical engineers in state-of-the-art facilities, the brands success comes down to using the finest, purest and undiluted ingredients to support the integrity and health of men’s skin. Taking it a step further, the Australian brand is leading the way in product offering for men with the creation of the very first Blue Clay Mask for men. Already an international favourite, the game-changer in the men’s skincare category addresses and treats a multitude of skin concerns with a singular application. Other products within the simplified yet effective range include the Beard & Face Cleanser, Beard Balm and Beard Oil.
Uncomplicating the complicated, Rhone Mens Care is defying standards in the men’s skincare market on an international stage. Check out the range and learn more at www.rhoneskincare.com.au
