TWENTYFIVEFOUR, THE AUSSIE VETERAN-OWNED COFFEE START-UP
Australian veteran-owned coffee start-up, TWENTYFIVEFOUR, is proud to introduce its range of ‘Gunfire’ coffee, headlined by its cold-pressed, ready to drink cans that pay homage to Aussie Troopers past, present and future.
Launched on Anzac Day, 2022, the range consists of two blends, Gunfire Traditional and Gunfire Reviver, inspired by the Anzac tradition of drinking tea or coffee laced with rum, a ‘gunfire’, often the last comfort troops enjoyed before entering battle, and a drink used to toast lost comrades before dawn on April 25th. In addition to the tasty cold-pressed brews within the Gunfire range, there are also single-origin beans perfect for the at-home coffee connoisseur.
All products in the Gunfire range are natural, non-alcoholic, with no added sugar or preservatives, and are infused with the flavours and aromas of rum (Traditional) or whisky (Reviver) from the barrels in which the coffee beans are aged before roasting.
“With 13 of the founding team veterans, we had the vision to honour the significance of ANZACs past, present and future, by creating a product that both modernised the coffee drinking experience while paying homage to our veterans and the important role coffee has played in the history of our armed forces,” says Kyle Arnold, former Australian Navy Clearance Diver and founder of TWENTYFIVEFOUR.
“For more than a century, coffee has been a ritual of camaraderie for Australian soldiers. Fast forward to today, and coffee has become an iconic Australian pastime with our nation recognised as one of the most discerning in the world when it comes to recognising and enjoying good coffee,” he says.
Using a proprietary cold-pressed method, the ready to drink Gunfire beverages are a refreshing, smooth, and nitro- infused coffee free from sugar and diary. “Our ready to drinks are the perfect pick me up whether enjoyed straight from the fridge first thing or served over ice when celebrating with friends in the afternoon,” he says.
For coffee traditionalists who enjoy the robust taste of a freshly brewed cup, TWENTYFIVEFOUR’s whole beans boast a full body flavour perfect for espressos, long blacks or, used in a filter.
All TWENTYFIVEFOUR coffee is sustainably sourced from a family farm in Colombia and infused in aged rum or whiskey barrels before being brought back to Queensland where they’re expertly roasted, cold-pressed and brewed to perfection. In addition to the beans and beverages, TWENTYFIVEFOUR also boasts a suite of apparel and coffee drinking vessels to ensure no matter how you drink your coffee, the experience is enhanced and personalised to you.
The name, TWENTYFIVEFOUR was, according to Arnold, inspired by the date of Anzac Day, 25th April (25.4) paying homage to past, present, and future service men and women every day of the year, not just on Anzac Day. “As a brand, we not only wanted to brew high-quality and delicious coffee products but also operate in a way that would inspire conversation about the role of our veterans and the challenges they face as they return to life after service,” explains Arnold.
“We know first-hand the struggles returning service personnel face, which is why our brand is not just about good product, but also a force for good in supporting Aussie veterans, whether through donations or considered partnerships with the organisations that take care of our Troops,” he says.
The Gunfire launch range includes:
GUNFIRE ‘TRADITIONAL’ COLD-PRESSED COFFEE 250mL, 12 pack, $59.95
Delicate in flavour, the Gunfire Traditional cold-pressed coffee boasts traces of vanilla and honey, refreshing floral notes and a subtle finish of white rum.
GUNFIRE ‘REVIVER’ COLD-PRESSED COFFEE 250mL, 12 pack, $59.95
Rich in flavour, the Gunfire Reviver carries traces of caramel and treacle, a hint of tangerine with subtle whisky overtones.
GUNFIRE ‘TRADITIONAL’ SINGLE ORIGIN BEANS, 200gms, $23.95
With delicate flavours and an intriguing aroma of rum, the Gunfire Traditional Coffee beans boast rich notes of chocolate and raisins. With a clean, light to medium body, its best served as an espresso, long black or as filtered coffee.
GUNFIRE ‘REVIVER’ SINGLE ORIGIN BEANS, 200gms, $23.95
The ultimate indulgent coffee experience, Gunfire Reviver boasts a bold coffee flavour with notes of honey and fortified wine, brought to life through its whisky aroma. Recommended for lowers of medium to full-bodied coffee, the Gunfire Reviver is best enjoyed as an espresso or long black.
For more information on stockists or to purchase TWENTYFIVEFOUR, visit www.twentyfivefour.com.au.
