Hybrid skincare for men lands in Australia
Shakeup Cosmetics, the UK’s number one selling hybrid men’s skincare range has officially landed in Australia and is available now in MYER stores nationally. This game-changing new concept in men’s beauty, offers everyday men easy-to-use, skincare and cosmetic hybrid products with unique formulas, specifically designed with their skin type and concerns in mind.
Founded by twin brothers, Shane Carnell-Xu and Jake Xu, born in Beijing and growing up in the UK, the brothers, who use cosmetics themselves, struggled for years to find the perfect products that were best suited for their needs. "Our dream is for Shakeup to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! And as a proud British brand, we want to build a global reach to promote our liberal values and forward thinking attitude, and become a leader in men’s beauty."
Shakeup Cosmetics products are both formulated and produced in the UK, ensuring the highest standards of quality. They are vegan friendly, nasties free and cruelty free. Key facts about the hybrid range include:
Skincare benefits:
- SPF protection
- Certified 24-hr moisturisation
- Proven ingredients such as Hyaluronic Acid, Antioxidant Vitamin E and Cica
Cosmetic features
- Effective coverage, instant gratification
- Evens skin tone and complexion
- Colour Correcting Technology
- Subtle undetectable and natural mattified finish
The range has been created to provide men with specific multipurpose and multifunctional products with quality ingredients addressing the four major differences between men’s and women’s skin identified by the team: 1. Testosterone stimulation makes male skin, on average, 20-25% thicker than female skin. 2. Extra sebum production means male skin is oilier and shinier than female skin. As a result men are more prone to impurities and acne.
- Due to more active sebaceous glands, men tend to have more and larger pores than women. 4. Shaving stresses the skin, so male skin can be more sensitive and reacts faster.
“We know that for most male cosmetic users, subtlety is key. The ideal is to look fit, fresh and healthy in as natural a way as possible. With our ‘skincare first’ mindset, our innovative hybrid range combines clinically proven skincare benefits with high-performance cosmetic features, so our consumers can achieve both instantly visible results and longer-term skin health,” said Shane.
Shakeup Cosmetics are on a mission to break down the barriers and stigma around men’s cosmetics, by offering easy-to-use, innovative and efficacious products, specifically designed for men.
Available now in MYER stores nationally and online, the range consists of 10 products including a moisturiser stick, clay mask, toner, face wash, serum and gel moisturiser to lip gel, BB tinted moisturiser and an under eye concealer. Prices range from RRP $32.99 to $79.99, available here: https://www.myer.com.au/b/SHAKEUP
Hydrate In A Hurry Moisturiser Stick RRP $39.99
Travel-friendly solid moisturiser cools and soothes with Witch Hazel and Cucumber Extract. Infused with Hyaluronic Acid & Vitamin E to instantly hydrate and moisturise skin. Use daily or overnight, and on the go wherever needed. Vegan friendly, cruelty free.
How To Use: Twist base to propel or repel product. Swipe gently onto skin. Close lid after each use.
You Do The Mask Purifying Clay Mask RRP $39.99
Mess-free Coconut Charcoal mask stick draws out impurities, while hydrating and nourishing skin with Coconut Extract. Absorbs excess oils and unclogs pores with detoxifying Kaolin Clay. Use 2-3 times a week. Vegan friendly, cruelty free.
How To Use: Twist base to propel or repel product. Apply an even layer and leave for 10 minutes, avoiding eye area. Wash off with warm water. Close lid after each use.
Set & Done 3-in-1 Facial Spray RRP $54.99
Prime, set and refresh with just one product. Use this multi-tasking mist to prime and hydrate your skin, thanks to Aloe Vera, whenever you need a boost of moisture. Niacinamide helps reduce appearance of pores. It also absorbs excess oil to reduce shine and leave your skin looking matte and fresh all day. Apply this product over our BB tinted moisturiser and concealer to create an invisible protective film.
How To Use: Shake bottle well before use, keep out of eyes, close eyes before misting.
Face 4ward 4-step routine – Clarifying Toner RRP $39.99
A multi-tasking, freshening toner that exfoliates skin and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser. Glycolic acid helps to brighten and improve skin tone, witch hazel extract helps to minimise the appearance of pores, and exfoliating fruit AHA complex with orange, lemon and bilberry combats dullness to reveal smoother skin. How To Use: Dispense into palm, then pat and press gently into cleansed skin. CAUTION: Discontinue use if irritation occurs. For external use only. Keep out of eyes. May increase your skin's sensitivity to UV light. Use a sunscreen as required.
Face 4ward 4-step routine – Pro-Youth Serum RRP $79.99
A powerful and nourishing serum that helps repair and reduce the appearance of multiple signs of ageing, and reveal smoother, brighter skin. Tiger Grass assists in wrinkle reduction, scar healing and promotes a brighter complexion. Squalane helps to reduce excess oil, soothe irritation and target uneven skin tone. Hyaluronic Acid and Niacinamide help to reduce fine lines, boost hydration and tighten pores to reveal healthy, radiant looking skin day and night. How To Use: Massage into clean dry skin. CAUTION: Discontinue use if irritation occurs. For external use only. Keep out of eyes.
Face 4ward 4-step routine – Matte-Effect Gel Moisturiser RRP $55.99
A lightweight water gel face moisturiser with Matmarine™ biotech ingredients that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow.
How To Use: Apply on clean skin. CAUTION: Discontinue use if irritation occurs. For external use only. Keep out of eyes.
Face 4ward 4-step routine – Multi-Action Daily Face Wash RRP $32.99
Multi-action face wash designed to remove everyday dirt, oil and environmental pollutants to reveal fresh and smoother looking skin. Packed with Willow Bark extract to exfoliate, brighten and help soothe shaving irritation. And a Fruit AHA complex of Orange, Lemon and Bilberry to help prep skin for shaving, improve skin tone and the appearance of pores. Aquaxyl™, a natural pro-age moisturiser boosts hydration and prevents dryness.
How To Use: Massage into wet skin then rinse thoroughly. CAUTION: Discontinue use if irritation occurs. For external use only. Keep out of eyes.
Lip Life To The Full Volumising & Moisturising Lip Gel RRP $34.99
A high-performance volumising lip gel containing Hyaluronic Acid, Tri-peptide, Macadamia Nut Oil and Cocoa Butter, helps soothe dry, sensitive skin and provide a longer-term moisturisation effect on the lips. It also contains plant-derived active ingredients, helping lips appear more plumped and defined, feeling firmer and fuller, whilst fine lines appear minimised for a smoother youthful and appealing look. SPF25. Alcohol free, cruelty free, bespoke formulation. How To Use: Apply on the lips when needed
Let's Face It BB Tinted Moisturiser RRP $59.99
Sheer to medium coverage BB Cream Tinted Moisturiser with a freshness complex and Hyaluronic Acid to provide a cooling sensation, a longer lasting freshness and 24hr moisturisation, along with SPF25 to defend against environmental stress. Evens and brightens skin tone, covers blemishes, and helps minimise the appearance of blocked pores. Contains antioxidant Vitamin E. Peppermint Oil and Eucalyptus Oil help cool, freshen and awaken skin. Easy to apply, for a healthier looking complexion and a natural, mattified finish. Alcohol free, cruelty free, bespoke formulation.
How To Use: Apply directly to the face, evenly spreading to cover the skin. Can be layered in areas that need additional coverage. Use every day for healthy looking and naturally radiant skin.
Eye Eye Captain Under Eye Concealer & Moisturiser RRP $52.99
Concealer enriched with a phyto-complex of Butchers Broom, Calendula, Horse Chestnut, Liquorice and Buckwheat to soothe and help boost microcirculation, improve evenness of skin tone and reduce appearance of dark circles and puffiness around the eye area. Contains antioxidant Vitamin E, as well as Hyaluronic Acid to deliver 24hr moisturisation. Soft focus technology helps instantly diminish the appearance of wrinkles and masks skin imperfections, whilst providing an even skin tone appearance. Metal roller ball applicator cools and massages, and helps freshen skin. SPF25. Alcohol free, cruelty free, bespoke formulation.
How To Use: Apply directly to the under eye area and to any blemishes. Avoid squeezing the tube to allow metal ball applicator to roll easily. Pat or dab using fingertips to blend. Layer in areas that need additional coverage.
