Search engine optimisation is a long-time favourite marketing strategy for business owners due to its cost-effectiveness and reliability over the years. However, if you want a successful SEO strategy, you have to put in the work. Well implemented SEO strategy means a constant commitment to improving and optimising content, auditing technical components, and utilising SEO migration tactics as needed.

Clarify Content Strategy

Were you aware that keeping your content fresh and engaging can boost your webpage’s organic traffic by over 100%? Because of this, most marketers have made content creation their top marketing priority. Creating content is more complex than simply writing a blog once a week, though. Your content needs to be informative, valuable, engaging, and have a clear direction to pull in new leads. To implement an organised SEO strategy, talk with an SEO specialist first to go over key information such as:

* Determining your goals

* Identifying your target audience

* Establishing the best topics and keywords to engage the target audience

* After laying out your plan, all that’s left is to schedule, post and maintain your content.

Optimise Content

After determining your content strategy, you have to create the content itself, which is easier said than done. Not only does your content need to be creative and engaging to your users, but it also needs to contain necessary components that crawler bots use for rankings to boost your position on the search engine results page. One way to do this is to break your content up by using relevant, descriptive headings.

Utilising headings makes the information easier to take in for both humans and bots and increases the readability and visual appeal of your web page. Research shows that 94% of internet users will form their first impression of your site based on visual appeal - typically, the decision whether to trust a business based on their webpage takes 10 seconds or less.

Tweak Technical Elements

The technical components of your website are just as important as the content itself. These components include things such as load times or mobile site optimisation. Recent research by Google engineers shows that most internet users will leave a site that takes longer than 400 milliseconds to load, that’s less time than it takes to blink. Additionally, users will opt for a competitor’s site if it loads just 250 milliseconds faster.In addition to load times, your website must be well designed for mobile devices to be successful. In 2020, mobile internet searches officially made up over half of all website traffic. With the development and popularisation of smartphones, more users can search on the go. Mobile devices are now dominating the market, with 2 out of every 3 minutes spent online are connected via mobile device.

Because of this, back in 2016 Google began experimenting in ranking sites based on their mobile version. In 2020, Google officially announced its switch to this mobile-first style of indexing.

Access SEO Migration

When your content and technical elements are working together well, your website does the work for you. A website with a good SEO strategy runs like a well-oiled machine. What happens to all that hard work if your company goes through a rebrand with a new domain name, though? Starting again from square one after building your online presence for years sounds exhausting, doesn’t it?

That’s why SEO migration is one of the most important website SEO services to have in your SEO marketing package. When your website undergoes renovations that can greatly impact site performance and visibility, such as domain name changes, content, or design overhauls, or changing from HTTP to HTTPS for security, SEO migration essentially saves your work so you can begin again right where you left off.

SEO migration is a complex, multi-step process to ensure that rankings, indexing signals, authority, and other crucial information are transferred quickly and correctly. Trained professionals should only ever attempt SEO migration as incorrect migration may cause a disruption in service that can last months and cost your business big time.

SEO is a cost-effective and reliable way to generate new leads that has withstood the test of time. For this reason, it is one of the most widely used marketing strategies. However, there is a difference between using SEO to market and having your SEO marketing strategy work for you. With a little professional guidance, you can experience the latter and see what a successful SEO strategy can do for your business.