More Than a Men’s Skincare Brand: Two Dudes Steps Up for Men’s Health Month
June is Men’s Health Month—a timely reminder that it’s not just okay for men to prioritise their well-being, it’s essential. And one brand isn’t just talking the talk—they’re putting real action behind the cause. Two Dudes, a fast-growing men’s grooming company from New Zealand, is donating 10% of its profits to support men’s health initiatives across the country.
But this isn’t just a June campaign—it’s part of the brand’s DNA. Two Dudes has built its entire business on the belief that looking after your body should go hand in hand with looking after your mental health. And this June, they’re doubling down, using their platform to promote honest conversations and concrete support for men’s health.
Central to their impact is a partnership with Outside the Locker Room, an organisation that delivers mental health education programs in grassroots sports clubs across Australia. With every Two Dudes product purchased, a portion goes directly toward funding these sessions—giving everyday blokes the tools to better understand mental health, both in themselves and in their mates.
“Partnering with Two Dudes will make a tangible difference in our grassroots sports communities,” says Tim Cook, National Program Manager at Outside the Locker Room. “With their support, we’re building a culture of care in Australian sport—one conversation at a time.”
The brand is also known for sparking attention-grabbing campaigns to raise awareness around men’s issues—like their cheekily named Ball Butter, which supports testicular cancer awareness, and the Back, Sack & Crack Wash, which famously sold out within minutes of launch.
While the products might be humorous, the mission is serious: to help men take better care of themselves—and each other.
Two Dudes was founded by mates Tomas Tappin and Michael McRae, who saw a gap in the market for simple, natural products made specifically for men. They realised that many guys weren’t engaging with self-care—not because they didn’t want to, but because most products felt overly complicated or not made for them.
“We called it Two Dudes because, well, there are two of us,” says McRae. “But more than that, it’s about helping another guy out. When you choose our products, you’re not just looking after yourself—you’re helping support someone else, too.”
Today, Two Dudes products are found in tens of thousands of bathrooms and gym bags across Australia and New Zealand, and are available in over 200 retail locations, including selected IGAs, Mr. Vitamins, Market Organics, and Go Vita stores. Their approach is resonating, with Sports Illustrated naming them one of the top men’s brands globally in 2024.
This Men’s Health Month, Two Dudes isn’t just selling skincare—they’re creating a movement. One that makes it okay to talk, to care, and to act—because when it comes to men’s health, doing something small can make a big difference.
TwoDudesProject.com
