Business Marketing


Smith’s Chips has teamed up with leading Aussie rock artists, Dune Rats, to launch the first of-its-kind chip Non-Fungible-Token (NFT).    

To immortalise the crunchiest of chips that have just landed in the form of Smith’s Double Crunch, Smith’s is on the hunt for Australia’s loudest crunchers to feature alongside Dune Rats and be part of a world first chip NFT. History anyone?   

60 lucky chip-lovers and crunch cravers will secure their place at Studio 301 in Sydney alongside Dune Rats to create music and sound with Smith’s Double Crunch chips in all their glory. The result? A masterpiece and an audio NFT - a unique, one-of-a-kind digital piece of art featuring Aussie crunchers and orchestrated by Smith’s and Dune Rats.   

If you’re a loud cruncher, or know of one, we want YOU involved in recording the official ‘crunch’.  

To win one of the 30 double passes to the coveted recording and be part of a money-can’t-buy experience with the Dune Rats, head to the Smith’s Chips Facebook page. Then tell us why you should be part of NFT history with Smith’s Chips and Dune Rats.   

So Australia, can you handle the crunch?  

Dune Rats’ singer, Danny Beus said “We’ve all been Smith’s fanatic since back in the 90’s. To think we’re now adding our own creative flare to such an iconic snack is a great moment for us. Chips are the greatest food on earth, and should we ever send a rocket into outer space to greet alien overlords, we hope this NFT and a packet of salty heaven Smith’s will nbe a part of our “welcome to the neighbourhood” basket.”  

Smith’s Senior Brand Manager, Sam O’Donnell said: “We are stoked to be creating a piece of history with the Smith’s chip NFT, a world first, in partnership with Dune Rats. This is truly a once in a lifetime opportunity, that crunch cravers won’t want to miss!”  

The Smith’s NFT has been designed to celebrate the Smith’s Double Crunch range that launched earlier this year in four fully loaded flavours:Ultimate BBQ Ribs,Hot & Spicy Chicken Wings, Cheesy Garlic Bread and Original. Built for maximum crunchability, Smith’s Double Crunch has full on flavours, deeper ridges and has two times the crunch of Smith’s iconic Crinkle chips.  

For more information head to Smith’s Chips Facebook page.  

RRP: Smith’s Double Crunch, RRP: $3.75 

Available to purchase:  

Smith’s Double Crunch is available for purchase in all Australian supermarkets and convenience outlets.  

NFT recording details: 

Date: 5 April 2022 

Time: 7pm 

Location: Studio 301, 3B Ellis Ave, Alexandria, NSW, 2015 


For full information and terms and conditions, head to Smith’s Australia Facebook page.