Kmart's general personal care range for men
- Written by Men's Weekly

Kmart Australia is a popular destination for affordable beauty and personal care products, offering a wide array of items to cater to diverse needs. The store’s own brand, OXX, is prominently featured across its beauty categories.
In skincare, Kmart provides a range of essential products at budget-friendly prices. This includes cleansers, serums, moisturisers, wipes, masks, and exfoliators, as well as various skincare tools. The OXX Skincare line forms a core part of this offering, providing accessible options for daily routines.
The makeup selection at Kmart is designed to accommodate various preferences, from everyday looks to more elaborate styles. The range features foundations, concealers, bronzers, contours, blushes, highlighters, setting powders, face primers, and setting sprays. OXX Cosmetics is a key collection within their makeup aisle.
Kmart also offers an expanding collection of fragrances, highlighted by its OXX Fragrance line. This range introduces new scents, often characterized by fun, fruity, and floral notes. Specific examples include the OXX Summer Solstice collection, which features scents like Beach Bliss (caramel, almond, vanilla), Pink Tropic (tropical flower, jasmine, musk), Coconut Waves (coconut, hazelnut, vanilla), and Jasmine Sun (floral, vanilla, musk). Fragrance and perfume gift sets are also available, making them suitable for personal use or gifting.
Beyond these categories, Kmart’s beauty and personal care range includes festive essentials and gift-worthy treats, such as beauty-themed advent calendars. For hair care, they offer an Air Styler and high-powered Hair Dryers, designed for salon-quality results at home. Makeup brush sets are also available as stocking fillers.
https://www.kmart.com.au/category/beauty/mens-grooming/

Here’s a focused look at Kmart Australia’s skin care offerings suitable for men—highlighting affordable, simple, and ingredient-driven options that are ideal for male grooming routines:
1. 🧴 What Kmart Offers for Men
While Kmart doesn’t have a dedicated "men’s skincare line," many products in their OXX Skincare and Anko ranges suit men's skin needs, especially those formulated for hydration, oil control, and post-shave care. Products land under the Men’s Grooming and Beauty → Skincare categories 7NEWS+14Kmart Australia+14Kmart Australia+147NEWS.
2. Key Products & Ingredients Men Might Want
Hydration Essentials
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OXX Hydrate & Illuminate Facial Serum: Contains ceramides, provitamin B5, hyaluronic acid and argan oil—a lightweight formula providing quick hydration without greasiness, ideal post-shave or for dry skin Kmart Australia.
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Fruit or Watermelon Mini Skin Kits: These bundle niacinamide and hyaluronic acid in travel-friendly formats—perfect for men starting minimal routines or freshening up while travelling Kmart Australia+13Kmart Australia+13Kmart Australia+13.
Exfoliation & Oil Control
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Salicylic Acid Serum (2 %): Praised by a dermal clinician as effective for oily or congested skin. Widely appreciated as an acne-fighting ingredient that's accessible at Kmart’s ~$6 price point Couturing.com+5Seniors Discount Club+57NEWS+5.
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Niacinamide Serum (~3 %): Useful for reducing shine and refining skin texture. While experts note the percentage is lower than ideal for maximum effect, it can still serve well for men new to skincare CosBeauty+13Seniors Discount Club+13Kmart Australia+13.
Sheet Masks & Spot Treatments
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Hydrating Sheet Masks (e.g. watermelon extract) are easy to use, hydrating tools for a quick skin boost—costing just a few dollars and suitable for after-shave refresh Kmart Australia.
3. When Kmart Skincare Works for Men
✅ Great For:
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Starting a basic skincare routine
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Light hydration, brightening, or acne prevention
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Sensitive or dry post-shave skin
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Trying ingredients like hyaluronic acid or niacinamide minus high cost
⚠️ Limitations:
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The niacinamide serum (3 %) may be milder than lab-scale recommendations (typically 4–10 %) Seniors Discount Club7NEWS.
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Retinol serum (1 %) is not advised—clinicians recommend investing in higher-quality or prescription options to avoid adverse effects Seniors Discount Club.
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Face cleansers in the range may contain acids and are not suited for use around the eyes—best for dry-skin types, not sensitive eye areas 7NEWS+1Seniors Discount Club+1.
4. Simple Routine for Men Under $15
Step | Product Type | Purpose |
---|---|---|
1 | Cleanser | Remove dirt and oil |
2 | 2% Salicylic Acid Serum | Keep skin clear and reduce breakouts |
3 | Ceramide / Hyaluronic Serum (Hydrate) | Lock in moisture and support the skin barrier |
4 | Moisturiser (hydrate/light) | Seal in hydration |
5 | Sheet mask (optional, weekly) | Replenish and refresh skin |
5. Key Takeaways
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Kmart’s OXX and Anko skincare lines offer budget-friendly serums, masks, and treatments—many priced around A$6 or less Skintory+2Seniors Discount Club+27NEWS+2Kmart Australia+10beautyheaven+107NEWS+10Kmart Australia+17NEWS+1ELLE+3Couturing.com+3Seniors Discount Club+3beautyheavenELLE+1Kmart New Zealand+1.
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Expert reviews highlight the 2 % salicylic acid serum as a reasonable performer for oily and problem skin Seniors Discount Club7NEWS.
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While niacinamide and retinol products are available, their lower concentrations may only serve as entry-level rather than transformative solutions Seniors Discount Club7NEWS.
🧼 Final Thoughts
Men looking for easy and affordable skincare can find surprisingly solid options at Kmart. For those building a starter routine, targeting hydration or blemish control, items like the 2 % salicylic acid serum and hydrating serums or sheet masks are great mini-investments. Just be cautious with acid-based cleansers—avoid sensitive eye areas—and consider upgrading to a higher-end retinol if tackling deeper signs of aging.