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How AI-Powered Landing Pages Shorten the Customer Journey

Gone are the days of a linear digital customer journey for consumers. Instead, with multiple channels and touchpoints, it becomes increasingly complicated. Where they might have arrived on a landing...

How Email Marketers Can Use A/B Testing Beyond Subject Lines

A/B testing, also known as split testing, is a vital tool in every email marketer’s toolkit. It helps remove the guesswork from campaign creation by allowing marketers to experiment with different e...